© 2020 Cristian Martin Nieto

Cristian Martin Nieto

Are you looking for digital strategy, leadership, project management expertise?

Hire me!

About me

I offer more than 15 years of leadership experience in the entertainment industry, and I consider myself a creative, human, and persistent leader.

I’ve got experience managing and developing talent in multidisciplinary, multicultural teams, I have also driven several digital transformation and change management projects in my career.

View my CV
Experience summary
Branding
Digital Marketing
Web Development
Digital Transformation
UX/UI Design
Product Development
Training and Development
eCommerce

20

years of experience

50

people managed

250

completed projects

3000

training hours provided

My most recent experience

Marketing & Communications Director

Created and implemented a digital strategy to develop brand notoriety, drive community growth and increase revenue of our mobile games through product and monetization optimization.

Freelance Consultant

Acted as a freelance marketing director for local businesses, counseling in digital strategy, conducting SEO audits, optimizing SEA/SMM strategy and deploying eCommerce solutions.

Digital Marketing Project Director

Managed a product/project management team as part of the digital strategy steering comitee and owned yearly roadmap and budget.

Professional Experience

Old Skull Games (Lyon)

Marketing & Communications Director

April 2021 - present

  • Provided direction to a team in charge of  social media management, community management, user acquisition, marketing, press relations, video edition and graphic design.
  • Contributed to the company vision definition and created a new company image, voice and tone.
  • Restructured the publishing/marketing departments, streamlined their processes and implemented new tools to automate work, analyze data and optimize our advertisement investments.
  • Researched market, user behaviors and competitors, and used the analyzed data to optimize product features and prioritize new feature production.
  • Aligned product roadmap and monetization strategy with high-level business needs.
  • Increased organic downloads of our games through an effective ASO strategy and search optimization.
  • Integrated the board of directors and actively influenced business-level decision making.

Voix Digitale (Freelance)

Freelance Marketing Director

August 2020 - Present

  • Defined product vision and business value definition, roadmaps, and directed production activities (UX/UI design, UAT, QA, demos...)
  • Researched market and user behaviors, competitors and monitored, reviewed and reported on marketing activities.
  • Selected and managed freelance talent: writers, designers, developers and community managers.
  • Developed brands and relations through influencers and partnerships.
  • Optimized and set up advertising accounts (Google Ads, Facebook Ads).
  • Designed and developed websites, PWA applications, and ecommerce platforms (WooCommerce, SquareSpace and Prestashop).

Blizzard Entertainment (Versailles)

Project Director - Creative Production, Digital Marketing

March 2018 - August 2020

  • Provided coaching and defined the career path and goals for 4 junior project managers, resulting in a promotion for one of them and a 50% productivity increase for the rest.
  • Managed project teams of over 50 individuals including directors, producers, product managers, analysts, designers and developers during the conceptualizing, budgeting, production, and launch of digital marketing initiatives.
  • Implemented and managed strategic brand-building activities for 6 different products, including product launches, advertising campaigns, UX optimization, and sales tunnel optimization.
  • Maintained a yearly planning for incoming projects (budgets between 2000€ and 5M€) and managed internal and external partnerships.
  • Tracked product roadmaps, competitor intelligence, and adapted marketing and communication plans to European trends.
  • Created regular reports for senior management on KPIs such as customer acquisition costs, return on investments and employee performance.

Project Manager - Creative Production, Digital Marketing

December 2016 - March 2018

  • Implemented a new project management tool, created a change management plan around it and documented and streamlined all work processes. This improved communication, workflows and productivity throughout the organization, allowing a global strategic vision for the company.
  • Managed the complete lifecycle of asset production for marketing campaigns, events, packaging, social networks, CRM and web/mobile applications for the brands World of Warcraft, Diablo, Overwatch et Hearthstone.

Project Manager - Learning & Development

November 2013 - December 2016

  • Led the production of flash-based educational games and its reporting platform.
  • Managed digital learning programs aimed at employees and middle-management.
  • Trained employees on Agile and PRINCE2 Project Management methodologies.
  • Led the development and admin efforts of our Learning platform (LMS).

Learning Specialist - Learning & Development

February 2008 - November 2013

  • Led more than 30 multiregional blended learning projects.
  • Averaged more than 93 percent satisfaction score for all learning programs.
  • Facilitated onboarding and hard skills trainer-led sessions for over 300 employees.

Multilingual Tech Support Representative

June 2006 - February 2008

  • Founded the Spanish customer support team and became a reference employee on best practices offering customer-centric live technical troubleshooting

PC World (Barcelona)

Tech Lead

November 2005 - June 2006

  • Directly managed a team of 5 computer technicians, planned their shifts and owned their development plan.
  • Managed customer complaints, inventory, and external provider contracts.

Telepizza (Barcelona)

Store Manager

March 2003 - May 2005

  • Hired and managed a team of 10-15 employees and held responsible for their onboarding and performance.
  • Managed the store marketing strategy and keept the store financial and accounting records.

Education

Masters Degree in Digital Strategy

2020

Digital Campus – Paris

Project Management AGILE Practitioner Certification

2013

APMG International – Manchester

Project Management PRINCE2 Practitioner Certification

2013

APMG International – Manchester

Professional Practice Certificate in Training & Development

2012

Irish Institute of Training & Development – Dublin

Computer Engineering

2004

Université Polytechnique de Catalogne - Barcelone

Some of my projects

ProductionUX Design

Web/Mobile Apps

Web/Mobile Apps

  • Direction d'équipes design UX/UI et développement
  • Suivi des budgets et roadmaps
  • Animation du prototypage et du recettage
  • UX/UI design and development teams management
  • Roadmap and budget tracking
  • Facilitating prototyping and UAT sessions
Web Design

Web Design

Web Design

  • Administration d'hébergements et domaines
  • Installation et configuration de CMS/LMS (Drupal, WordPress, Prestashop, Squarespace, Moodle)
  • Design et intégration de contenus
  • Encadrement des talents freelance pour la production média et éditoriale.
  • Domain and hosting services administration
  • CMS/LMS installation and configuration (Drupal, WordPress, Prestashop, Squarespace, Moodle)
  • Content design and integration
  • Managing freelance talent for media and editorial production
Production

Print-goodies

Print-goodies

  • Gestion du cycle de vie de la production du marketing physique : point de vente, branding, goodies, etc.
  • Encadrement et direction artistique de l'équipe de graphistes.
  • Prototypage et contrôle de qualité.
  • Gestion des appels d'offres et de la relation avec les agences externes.
  • Physical marketing assets lifecycle management: point of sale, branding, goodies, etc.
  • Graphic design team management and artistic direction.
  • Prototyping and quality control.
  • Conducting calls for tenders and managing external agency relations.
Events

Events

Events

  • Encadrement des chefs de projet à charge des différents sous-projets (graphisme, vidéo, streaming, eSports, PR, ressources humaines, etc.)
  • Direction artistique de l'identité visuelle et contrôle de qualité des matériaux produits.
  • Gestion du budget et du planning global; contrôle et gestion des risques.
  • Création et gestion des appel d'offres pour les différents fournisseurs externes, souvent à l'international
  • Directing project managers handling sub-projects (graphisme, vidéo, streaming, eSports, PR, ressources humaines, etc.)
  • Visual identity artistic direction and quality control of produced materials.
  • Global budget and planning management; risk management and control.
  • Managing international calls for tenders for all external providers

And that’s just an extract… Do you want to know more?

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